If you are using filter pages for promotion, you must be sure that you did everything correctly. Here is a list of the most common mistakes that are made when promoting filter pages.
1. All filtering pages are open for indexing.
2. Filter page meta tags not optimized
3. On filter pages, the text is duplicating with the main category.
5. There are no links to filter pages in the site menu.
Let’s take a closer look at each mistake and describe the solution.
All filtering pages are open
If all filtering pages are open, the search engine’s index will include pages processing queries with very low or zero frequency. These pages are not of interest for promotion because they will not bring traffic to the site. The crawling budget will be spending on indexing these pages, causing that significant pages may not be included in the search results.
It is necessary to close filter pages that are not of interest for promotion from indexing.
Filter page meta tags not optimized
In most CMS systems (standard, self-written), the meta tags of the filter pages are duplicating with the meta tags of the parent category. If unique metadata is not specifying for filter pages, we will receive duplicates, which negatively affects the ranking. And our pages intended for traffic generation will not be indexed.
Meta tags, which relevantly filled with the content of the site page, have a positive effect on the site’s position in the search results.
For each of the promoted filter pages, it is necessary to create unique meta tags relevant to the page – title, description, H1 tags; Typically, the meta tags of filter pages are generating automatically, thanks to a given template.
On filter pages, the text is duplicating with the main category
In some CMS systems, the content on the filter pages is duplicating with the parent category. Duplicate content negatively affects the ranking and indexing of the site, can lead to getting into the search results of an irrelevant page.
All promoted filter pages either should not duplicate the text of the parent category or contain unique content with keywords relevant to this page.
There are no links to filter pages in the site menu
On many resources, the site menu does not display links to priority filter pages selected for promotion. As a result, access to such pages is difficult for site users. You need to make a large number of transitions to get to the desired page.
Also, this negatively affects the promotion of such pages – the higher the nesting level, the more difficult indexing is. In the eyes of search engines, they look less valuable.
In the site menu, you must display links to the priority promoted filter pages. That will allow you to more correctly distribute the internal link weight on the site, improve the usability of the website;
Optimization of filter pages allows you to get additional traffic, so you need to make sure that there are no implementation mistakes on your resource that sometimes worsen website promotion.